Nikki Lam is a seasoned SEO leader with experience supporting global brands including Adobe, Lenovo, Samsung, Under Armour, Levi’s, and T-Mobile. As VP and Head of SEO at NP Digital U.S., she leads the agency’s Organic Search practice, manages a growing team of strategists, and develops award-winning SEO campaigns for enterprise and Fortune 1000 clients. She is also an active industry contributor through Search Engine Land, SMX, the Digital Marketing Institute, brightonSEO, Neil Patel webinars, and ongoing thought-leadership content.
